Home›Free Website & Ops Audit
Completely free  ·  No obligation  ·  Written breakdown included

Find Out Exactly What's
Costing You Leads

A personalized review of your website, tech stack, and operations tools — with a written breakdown of what's working, what's broken, and what to fix first. No pitch, no pressure, no templates. Just an honest look at where you're leaving money on the table.

Claim Your Free Audit → See what's covered
★★★★★5.0 on Clutch
30-minute call  +  written breakdown
Delivered in 2 business days
What's covered

A Real Audit, Not a Template

Every review is done manually against your specific business — not run through a generic SEO tool and emailed back as a PDF.

SEO & Search Visibility

Are you showing up when potential clients search for your services in your area? We check your meta structure, local signals, Google Business Profile alignment, and on-page SEO.

Lead Capture Effectiveness

Does your site actually convert visitors into inquiries? We look at your CTAs, form placement, friction points, and what's blocking potential clients from contacting you.

Page Speed & Performance

A slow site loses visitors before they read anything. We check load time, Core Web Vitals, image optimization, and mobile responsiveness.

Tech Stack Review

What tools are you currently running? Which ones are redundant, which ones are missing, and which ones are creating more work than they're saving? We map it out.

Operations Gap Analysis

Where is your team spending time on manual work that could be automated or systemized? We identify the highest-friction points in your day-to-day operations.

Prioritized Action List

Not a list of 40 things to fix. A ranked, specific breakdown of what to do first for the highest ROI — organized by effort and impact so you know where to start.

The process

How the Audit Works

Simple, fast, and actually useful. Here's what happens after you claim yours.

01
Book the Call
Use the form or calendar below to grab a 30-minute slot. Tell us your website URL and a quick sentence about your business — that's all we need to prepare.
02
30-Minute Call
We walk through your site and tools together. You share context about your business, your team, and where you feel things are breaking down. We ask questions.
03
Written Breakdown
Within 2 business days, you receive a written audit: what's working, what's hurting you, and a prioritized list of the specific things to fix first.
04
You Decide What's Next
No obligation, no follow-up pitch. You take the audit and do what you want with it — whether that's fixing things yourself, hiring us, or hiring someone else. The value is in the information.
Who this is for

Built for Service Businesses

If your business manages clients, crews, jobs, or recurring work — this audit was designed for you.

HVAC, Plumbing & Electrical
Your website isn't bringing in enough calls, or your ops tools are creating more work than they save.
Lawn, Pool & Field Services
You're running jobs out of a mix of spreadsheets, group texts, and apps that don't talk to each other.
Bookkeeping & Accounting Firms
You're managing clients across too many tools and want to understand what a custom system would actually fix.
Property & Maintenance
Work orders, vendor management, and tenant communication are all manual — and it's taking too much time.
Fitness & Wellness
Your member experience and admin tools feel disconnected — scheduling, billing, and communication don't flow together.
Logistics & Fleet
Your operation is outgrowing the tools you started with — reporting is manual, coordination is scattered.
Common questions

About the Free Audit

Straight answers about what you're actually getting.

Is this actually free? ▼
Yes, completely. No credit card, no trial, no obligation. We do honest work and believe the best way to earn your business is to provide real value upfront. If a project makes sense after the audit, we'll talk — but only if you bring it up.
What do I need to prepare? ▼
Just your website URL and a quick sentence about your business. We'll prepare the rest before the call. If you have specific frustrations — "my site isn't ranking" or "we're entering data in three different places" — those are helpful to share in the booking form.
Who does the audit? ▼
Kruz Merrill, the founder and engineer of MDS. Every audit is done personally — not outsourced, not run through a tool and formatted. You get an honest assessment from someone who has built websites and software for service businesses.
How long does the written breakdown take? ▼
The call is 30 minutes. The written breakdown is delivered within 2 business days after the call. It's not a template — we actually write it based on what we found during the review.
Will I be pressured to hire you? ▼
No. The audit is valuable whether or not you hire us afterward. We'll give you honest findings — including things you or your current developer could fix without involving us. If something we build would solve a problem we find, we'll mention it once. That's it. Claim your audit →
Do you only audit Utah businesses? ▼
No. We're remote-first and work with service businesses across the US. The audit is available regardless of location — the call is virtual and the breakdown is delivered by email.

Stop guessing what's
costing you leads.

Claim the free audit and get a written breakdown of exactly what's holding your site and operations back — specific, actionable, and no obligation. Takes 30 minutes of your time.

Claim Your Free Audit →
Free · No obligation · Written breakdown included