Articles - Strategy - Field Notes

Practical Writing on Software,
Operations, and Growth

Short, useful pieces for service businesses that have outgrown generic tools, generic websites, and generic advice.


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Start Here

These are the conversations prospects usually want to have before they book a call. Start with the article closest to the bottleneck you're dealing with right now.

Most shared 02
Web Design6 min read

Why Most Service Business Websites Don't Generate Leads

What actually stops a website from converting - and why the answer is usually structure, positioning, search intent, and friction reduction, not just design polish.

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Operational fit 03
Operations Software8 min read

How to Know When Your Business Has Outgrown Spreadsheets

If reporting takes hours, data lives in five places, and status updates happen in Slack, this is probably the next bottleneck in your business.

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