Case Study

BK Toolbox Custom Home Designs

A full migration off Wix onto a fully owned, custom-coded platform — domain and all — purpose-built around two distinct service lines and independently verified at 100 SEO and 99 performance on Google PageSpeed.

100
SEO score
99
Performance (desktop)
Owned
Their domain, their VPS
BK Toolbox Custom Home Designs website — custom-coded interior design and home remodeling site built by Merrill Digital Systems

The Problem

A craftsmanship business with a web presence working against it

BK Toolbox owned their domain — bktoolbox.com — but it was tied to a templated Wix site: a single generic page with no dedicated structure for their two distinct service lines, interior design and home remodeling, and locked into Wix's platform, hosting, and monthly plan.

Image alt text was left as raw iPhone filenames (IMG_3995.heic), there was no local SEO targeting, and the whole presence was boxed in by what the template would allow. For a business built on craftsmanship and attention to detail, the site was undercutting that reputation, not reinforcing it.

The Rebuild

A fully custom platform they own outright

We designed and built a fully custom-coded site from scratch and moved it onto a self-managed VPS the client fully owns — no more platform lock-in, no third-party branding, no subscription required to keep the site online.

Before
  • bktoolbox.com locked to the Wix platform & plan
  • One flat page mixing both service lines
  • No local SEO or city-level targeting
  • Raw iPhone filenames left in image alt text
  • Generic Wix contact widget for every request
  • Boxed in by template & hosting limits
After
  • Custom-coded Next.js site on a dedicated VPS, bktoolbox.com migrated intact
  • Two service verticals, each with its own overview, portfolio & quote flow
  • City-specific landing pages for local SEO across Utah
  • Descriptive, keyword-rich alt text on every image
  • Rotating hero photography with per-service video previews
  • Live Instagram feed + trust bar (licensed & insured)

Full technical SEO shipped with the build: structured meta descriptions, Open Graph and Twitter card data, canonical tags, and descriptive alt text across every image — the on-page signals that let a site actually get found.

Next.js Self-Managed VPS Local SEO Two Service Verticals Full Ownership
The Results

Independently verified on Google PageSpeed Insights

96
Accessibility
100
Best Practices
100
SEO
99
Performance

The client went from a templated, platform-locked Wix site to a fully owned, custom-built platform structured around how their business actually operates — two distinct service lines, each with its own path to a lead.

Licensed & Insured 14+ Years Experience Utah-Based
Project details
Client
BK Toolbox Custom Home Designs
Category
Custom Website + Local SEO
Industry
Interior Design & Home Remodeling
Stack
Next.js on a self-managed VPS
Status
Live
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