Nobody hires you on visit one.

$3,000 to $9,000, and the scope is settled in writing before I open an editor. The low end is a focused site with core service pages, a starter set of project pages, and the trust and cost content that does the persuading. The high end covers a deep project library, city pages, the full content layer, and a structure you can keep adding to for years without a rebuild. One recovered basement or kitchen usually makes the whole thing a rounding error.

I recommend it, and I'll be straight that it will lower your total inquiry count. That's the goal. For a general contractor an unqualified lead isn't a wasted form entry — it's a drive across the valley, a walkthrough and an estimate you'll never bill for. Ranges also match what people actually type, since cost searches outnumber service-name searches by a wide margin, so the page earns traffic a services page never will.

For a general contractor, yes — more than for any other trade I build for. A single gallery is one URL chasing one search term. Thirty project pages are thirty URLs, each able to win a specific long-tail search like a basement finish in your city or a 1970s kitchen taken back to studs. They convert better too, because a homeowner comparing three firms is hunting for a job that resembles theirs, and a project page hands it to them instead of making them scroll.

Those are winnable, but not from a homepage. It takes a dedicated page per service, project pages proving you've actually done the work, and content answering the questions people ask alongside the main search — permits, timelines, cost. ADU interest along the Wasatch Front has grown as cities have revisited their rules, and it's still less contested than kitchen or bathroom remodeling. Rules differ by municipality and change, so confirm specifics with your city before you publish claims about them.

Most general contractors have no storefront, so list the cities you genuinely work rather than drawing a radius on a map. Pick the most accurate primary category, add secondary categories for work you really do, upload finished-project photos on a steady cadence, and keep name, address and phone identical between the profile and the site. Reviews that name the project type and the city do double duty, because they reinforce the exact searches your pages are built for.

Then don't buy a website from me yet. If the backlog is healthy and the referrals keep coming, the thing quietly costing you money is probably scheduling, change orders and job costing — and Buildertrend or CoConstruct handles that far cheaper than anything custom. Come back when you want to choose better projects instead of taking whoever calls, because that's a demand problem and a site is the right tool for it.