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MERRILL DIGITALSYSTEMS · UTAH

PUBLISHED PRICING · NO 'CONTACT US FOR A QUOTE'

What this actually costs.

Most studios in this market hide the number until they have your email. Here it is instead: the real ranges, what moves them, and a builder that prices your project before you talk to anyone.

01THE THREE NUMBERS

Three ranges cover almost everything.

MOST COMMON

Websites that bring in work

$3,000 – $9,000

SHIPS IN 1–4 WEEKS

A custom-coded site built for search from day one, then handed over with every account in your name. The low end is a focused five-page site; the high end adds service-area pages, copywriting and a booking flow.

  • How many pages and service areas
  • Whether you need the copy written
  • Booking, quoting or lead-capture flows
  • Migration off Wix, Squarespace or GoDaddy

THE BIG ONE

Software that runs the business

$25,000 – $65,000

V1 IN 6–12 WEEKS

One system built around your operation instead of forcing your operation into someone else's. $25,000 buys a genuine working V1; the range moves with how many moving parts your business actually has.

  • A mobile app for crews in the field
  • Scheduling, dispatch and job tracking
  • QuickBooks, payroll and Stripe integrations
  • Roles, permissions and audit history

AFTER LAUNCH

Managed services

From $375 / month

OPTIONAL · NEVER A LOCK-IN

Dedicated hosting that I monitor, feature work at a reduced rate, and a direct line to the person who wrote your code. Cancel whenever — you already own everything.

  • Hosting, monitoring and backups
  • Security patching and dependency updates
  • Feature work at the retainer rate
  • Priority response, direct to me

02BUILD YOUR OWN SCOPE

Price it yourself. Right here, no form.

Everyone else says "contact us for pricing." Pick what you actually need and watch the range move — it's the same math I'd do on a call, and it costs you nothing to look.

03HOW PAYING WORKS

Terms, in plain language.

DEPOSIT

50% to start

The remainder is due at launch for websites, or split across milestones on software builds.

THE NUMBER

Agreed before code

Scope, timeline and price are written down first — including what is deliberately not in V1.

OWNERSHIP

Yours on final payment

Code, repos, domains and every account transfer to your name. No license to renew.

WARRANTY

90–150 days

90 days on websites, up to 150 on custom software. Bugs are mine to fix, not yours to pay for twice.

04COST QUESTIONS

The money questions, answered.

Custom operations software and mobile apps start at $25,000, and most V1 builds land between $25,000 and $65,000. That is deliberately at the bottom of the honest market — national surveys put the dominant band at $30,000–$100,000, and agencies quoting Utah service businesses routinely land 2–3x higher for the same scope.

Between $3,000 and $9,000 for a custom-coded site that is actually built to rank. Below a couple of thousand dollars you are buying a template someone else configured, and for a brand-new business that can be the right call — Squarespace or Wix will get you online this week. Above $9,000 you are usually paying for an agency's overhead rather than more website.

Because 'contact us for pricing' wastes both of our time. If $25,000 is out of range, you should find that out from a web page rather than from two calls and a proposal. Publishing the number filters out the conversations that were never going to work and makes the ones that remain honest from the first minute.

Moving parts. A mobile app for field crews, a scheduling and dispatch board, integrations that have to reconcile with QuickBooks or payroll, and roles-and-permissions with an audit trail are each real engineering. The scope builder on this page shows exactly what each one adds, because those are the same numbers I would work through with you on a call.

No. The first call, the scoping conversation and the written scope-and-price are free. You only pay once you have a number in writing and decide to go ahead.

I'll tell you that on the call and point you somewhere real. If an off-the-shelf tool like Jobber or Housecall Pro already fits how you work, buy it — custom only wins when the tool fights you. Losing an invoice beats losing trust.

GET IN TOUCH

Know the range? Let's pin down the number.

Send me the scope you built, or just describe the mess. Either way you get a real figure and a timeline before anyone asks you for a deposit.

RESPONSE TIME
Within 24 hours
BASED
West Jordan, UT · Remote

OR SKIP THE WRITING

Grab a time directly. Thirty minutes, no pitch deck — you describe the mess, I tell you whether it’s worth building.

BOOK A 30-MINUTE CALL →

TELL ME WHAT YOU NEED

Skip the call. I'll reach back within 24 hours.

NO SPEC NEEDED · NO PRESSURE · NO JARGON