Two customers, one phone number, two different pages.

$3,000 to $9,000, quoted before the build starts and unchanged unless you add scope. The low end is a focused site — home, three or four service pages, reviews, one clean conversion path. The high end is the full structure: the complete service-page set, real city pages, cost and permit guides, financing content and the technical SEO underneath. Weigh it against a small handful of recovered panel or charger jobs.

It has a genuine shot, because the category is younger than the trade. In a lot of Wasatch Front cities those results are still won by directory pages and national installers with no local presence. A page that explains load calculations, when a service upgrade comes first, the permit and inspection process, and roughly what the job costs is simply more useful than what's there now. Nobody can guarantee a position, but this is the most winnable category in the trade right now.

Yes, and it's the most underused page in this trade. Homeowners search whether a job needs a permit before they search for an electrician — they're trying to work out whether this is a weekend project or a licensed one. Answering honestly captures a search most competitors ignore, and the reader arrives at your number already reassured that you pull the permit rather than work around it. That's the cheapest trust you'll ever buy.

Both, on different pages. Repair and troubleshooting pages get a tap-to-call bar that stays on screen while scrolling, because someone with a dead panel isn't filling out anything. Panel, charger and generator pages get a real form — panel age, service size, vehicle, garage location, photos — because that customer is comparing bids and would rather send details than talk. One CTA across the whole site is the most common conversion mistake here.

Not really, and I'd rather say so than sell you one. Nobody chooses an electrician by browsing before-and-afters — a finished panel looks like a panel. What does work is a handful of shots of clean, labeled work, a mounted charger and a generator pad, used as evidence next to the copy on the relevant page. Save the budget for the cost and permit content instead.

Probably not this one. If your pipeline is new construction and tenant improvement, your leads come from general contractors and estimators, not from homeowners typing symptoms into a phone — a credible three-page site plus a filled-out Google Business Profile covers you, and Squarespace does that fine. This build pays off when you're trying to grow the residential service side, where the searches actually exist.