CASE STUDY · LANDSCAPING · WEB + DIGITAL
A brochure turned into a lead engine.
CCL Pro had a website. What it didn't have was a path from a search to a phone call. I rebuilt the site and the digital stack around it — structure a search engine can actually read, a Google Business Profile filled out properly, and analytics so decisions stopped being guesses. Same company, 40% more lead capture.
- CLIENT
- CCL Pro
- INDUSTRY
- Landscaping
- SCOPE
- Website, local SEO, analytics
- STATUS
- Live
01THE PROBLEM
The old site described the company and then stopped. No clear next step, no reason to call today, nothing that told a homeowner this crew does the exact job they'd just searched for. It was a brochure that happened to be online.
Every service was bundled onto one page, so sprinkler repair, sod, and spring cleanup all landed on the same paragraph. Google had nothing specific to rank and the visitor had nothing specific to read — which is the same problem wearing two hats.
And nothing was measured. No analytics, no Search Console. When the phone was quiet there was no way to tell whether the problem was traffic, the site, or the season.
02WHAT GOT BUILT
One page per service
Each thing they sell got its own URL and its own copy, so the search matches the page and the page matches the job.
A Google Business Profile that's finished
Categories, service areas, hours, services, photos — filled in properly. For a local trade, the profile often outranks the website itself.
A way to convert on every page
Form and click-to-call within reach wherever someone lands, because most of them arrive on a service page and never see the homepage.
Analytics and Search Console, handed over
Both set up in CCL Pro's accounts, not mine. They can see which pages bring work in without asking me for a report.
Fast on a phone in a driveway
Compressed images, sensible page weight, real mobile layout. Half this audience is standing in their yard when they search.
Every account in their name
Domain, hosting, profile, analytics. If they ever want to work with someone else, nothing has to be pried loose first.
03THE RESULT
40%
MORE LEAD CAPTURE
Out of the same traffic. The gain came from the paths people take through the site, not from buying more visitors.
Live
SITE + PROFILE
Website, Google Business Profile, and analytics running as one setup instead of three things nobody quite owns.
Owned
EVERY ACCOUNT
Handed over on final payment. No retainer required to keep any of it working.
GET IN TOUCH
Want the same thing for your business?
Tell me what's broken. You'll get a straight answer on whether custom is the right call, and a number in writing if it is.
- PHONE
- (385) 421-0455
- RESPONSE TIME
- Within 24 hours
- BASED
- West Jordan, UT · Remote
OR SKIP THE WRITING
Grab a time directly. Thirty minutes, no pitch deck — you describe the mess, I tell you whether it’s worth building.
BOOK A 30-MINUTE CALL →